Blog

In today’s digital landscape, connecting with your audience isn’t just about clicks and visits. It’s about meaningful, actionable data that fuels your marketing efforts. At Vedda Printing, we’re excited to introduce our latest service, LeadMatch, designed to do just that.

We are excited to introduce our newest Account Executive - Jeremy Copeck! A Western Kentucky University alumni who graduated in 2014 with a Bachelor of Fine Arts degree with a minor in Music. Jeremy has been passionate about art from a young age.

Do you work for a non-profit? Are you looking to minimize your operating costs? Is your organization taking advantage of the price savings though nonprofit marketing mail? If not your organization is losing precious capital! Singing up for Nonprofit USPS Marketing Mail is completely free. To find out more and see what the application process entails let's dive into the world of nonprofit USPS Marketing Mail together. Who is eligible to use Nonprofit USPS Marketing Mail? An organization is eligible to use Nonprofit USPS Marketing Mail if it is not organized for profit and none of its net income accrues to the benefit of any private stockholder or individual. Only organizations that meet specific standards and have received special authorization from the United States Postal Service may mail eligible matter at any Nonprofit USPS Marketing Mail price. Simply being approved for nonprofit status by the IRS does not qualify an organization for the Nonprofit USPS Marketing Mail prices. There are 10 categories of organizations that may be approved for Nonprofit USPS Marketing Mail prices : Agricultural Educational Fraternal Labor Philanthropic Religious Scientific Veterans Qualified Political Committees State or Local Voter Registration Officials Nonprofit USPS Marketing Mail must be deposited for mailing at a Post Office facility where the organization producing the mailing has an approved nonprofit authorization. A separate authorization is required at each Post Office location where Nonprofit USPS Marketing Mail price mailings are deposited. Note: When an organization submits proof that it is granted federal income tax exemption under 26 USC 501(c)(3), as a religious, educational, scientific, or philanthropic (charitable) organization; under 501(c)(5) as an agricultural or labor organization; under 501(c)(8) as a fraternal organization; or under 501(c)(19) as a veterans' organization, it is considered as qualifying for the Nonprofit USPS Marketing Mail prices, unless other evidence discloses some disqualification. What is Nonprofit Mail? Nonprofit Mail is printed material eligible to be mailed as USPS Marketing Mail by organizations authorized by the Postal Service to mail at significantly reduced nonprofit postage rates. Nonprofit mail cannot contain matter that is required to be mailed as First-Class Mail. For example, handwritten or typewritten matter, or bills and statements of account, are required to be mailed as First-Class Mail.

Introducing the future of marketing: Flowcodes . QR Codes with striking customizable designs and enhanced data capture analytics. It boasts over 2.5 higher scan rates, 10% higher conversion rates and enhanced security features all packed in a simple to use platform with style. Let's step into the future together.

In today's digital age, Facebook has become a pivotal platform for political and social messaging, offering unparalleled reach and targeting capabilities. However, with great power comes great responsibility. Before launching a political or social ad campaign on Facebook, there are crucial steps that must be addressed prior to getting started. Thankfully for you we've done the hard work for you. Join us as we delve into the essential procedures required before successfully embarking on a Facebook ad campaign, empowering you to navigate this complex landscape with confidence.

In the bustling world of marketing and promotions, standing out from the crowd is. essential. Whether you're a startup looking to make your mark or an established business seeking to refresh your brand image, promotional items play a pivotal role in leaving a lasting impression on your audience. That's why we're thrilled to announce the launch of our brand-new promotional item website! A Fresh Approach to Promotional Marketing At Vedda Printing+, we understand the importance of making a statement. That's why we've curated a diverse range of high-quality promotional items that go beyond the ordinary. From classic favorites like notepads and pens to trend-setting products like Rotating Metal Desktop Phone Holders. Our website offers a one-stop shop for all your promotional needs. 

Hello! Today we are going to discuss some mailing terms, what they mean, and why you need them. If any of you have ever done a bulk mailing you have probably heard the terms CASS and NCOA. You need both, and they both serve a great purpose to help save money and get your mail to the right destination. Let's examine CASS first. CASS stands for Coding Accuracy Support System and is a program developed by the United States Postal Service (USPS) to improve the accuracy of mailings. What does this mean? Well, let us look at the main points of CASS: Standardization CASS cleans and standardizes address records, meaning it looks at your inputted address and corrects common misspellings, city names, and ZIP codes. So, if you input Raod, it corrects it to Road. CASS will use a valid Zip Code to update the City and State or use the valid City/State to update a missing Zip Code. It will however use the Zip Code first (so if it is wrong, the address could come back as undeliverable since it may not have a street in that Zip Code) As example, if you enter an address from Chicago and enter a Zip Code from California, it will use the California Zip Code, update the city/state, then look for a deliverable address there. Address updates (LACS) LACS (Locatable Address Conversion System) updates outdated addresses and checks against a database maintained by 911 Emergency Services. This database is being constantly updated as addresses are nationally standardized. This verifies the location can be found in case of emergency services are needed and keeps track of addresses which are updated (for example, a new home is built on an established street). Delivery point validation DPV is another step to verify the address given. This step compares the address to another database to see if the address exists, checking to see if the City has a Street named correctly, then verifies the number falls within the address range for that street. Consider Main St has and address range of 1-45. If you upload 55 Main St, it would return an invalid DPV. if it's 35 Main St it would return valid. Depending on the service used for CASS, you may get a valid response for a building/home that does not exist (35 Main St is not there). Now that CASS has been completed you can review the invalid addresses and try to correct these (keep in mind you may be trying to send to an address that is refusing mail. For example, a manufacturing facility and it's office building. Mail may be refused at the actual manufacturing plant and only go to the office building even though the address is correct. Once the CASS process is completed, NCOA would be performed. NCOA stands for National Change Of Address and is maintained by the USPS. This database contains records of all COA (Change Of Address) forms filed with the USPS. This process is required by USPS for any bulk mail being submitted. A NCOA process on a mailing list is valid for 90 days, but it's always a good idea to try and run NCOA within about 2 weeks prior to mailing in order to reduce the number of forwarded mail.

At VEDDA Printing, we understand the importance of seamless file sharing for our clients. Whether you're sending over large design files, high-resolution images, or extensive documents, we've got you covered. Here's a guide on how to efficiently share large files with us:

Meet Phil David Vedda, a seasoned professional in the printing industry, whose journey began at the heart of a family business. From childhood, Phil immersed himself in the world of printing, starting from the production floor and gradually transitioning into the role of an account executive to now being the Director of Sales.